“We’re cutting the price of hundreds of our customers’ favourite items and are holding them low.”. October 03. Morrisons has become the first UK supermarket to price match against the discounters. Morrisons said its scheme provided a price match guarantee against discount chains Aldi and Lidl, as well as Tesco, Sainsbury's and Asda. At the start of the year it said it was axing 3,000 middle managers. If a comparable grocery shop is cheaper at any of these supermarkets, Match & More users will automatically get the difference back in points on their card. The retailer today launched a new price-matching scheme called Match & More, which will compare prices against Aldi and Lidl as well as Asda, Tesco and Sainsbury’s. Examples include beef mince, some yoghurts, and fresh items such as pre-packed broccoli and avocado. Using Match & More, customers earn points in the following ways: When 5000 Match & More points are accumulated the customer receives a £5 voucher at the till. The offers include Tesco’s generic “farm” brands, items from the company’s core range, and covers products sold online and in store. Morrisons said the price reductions, which average 15%, were not a gimmick but part of a plan to make products “more affordable and prices stable for customers”. 4 Articles. At a press conference to launch Match & More, Morrisons Chief Executive Dalton Philips said Morrisons would match products that are up to 20% bigger or smaller on a unit price basis. Kantar data for the 12 weeks to 23 February showed sales at Tesco and Asda dipped by 0.8% and 1.2%, while Morrisons sales were 2% lower than the same period last year, pulling its market share down from 10.4% to 10.2%. Morrisons (down 0.2p at 159.7p) is the first supermarket to offer price match guarantee against discounters such as Lidl and Aldi, but one of the last to offer a loyalty scheme. Morrisons is set to overhaul its Match & More loyalty scheme and is abandoning the price-matching element. My account. “These price cuts will help customers manage their budgets,” said Andy Atkinson, the commercial director. Industry data shows Morrisons is the worst-performing member of the big four supermarkets amid an exodus to the fast-growing discounters Aldi and Lidl. Morrisons is claiming ‘last mover advantage’ in the loyalty space and instead of launching a traditional points-based scheme is introducing a price-matching programme that will see it become the first supermarket to include the discounters. Morrisons has announced a new price match system, which is set to exacerbate Britain's brutal supermarket war. The Morrisons ‘Match & More’ card will undergo a phased roll out across the country starting tomorrow and will be in stores in time for the Christmas season. Launched a year ago with great fanfare by former CEO Dalton Philips, Match & More was the first major supermarket scheme to price match against both Aldi and Lidl, as well as other traditional supermarket rivals.. The Price Match will cover branded and own-brand products as well as items that are on promotion elsewhere. Because it price matches the discounters, the Match & More card will provide the ultimate guarantee about Morrisons’ value-for-money.”. Morrisons More is our way of thanking valued customers for shopping with us. We have learned from other price match programmes so our customers will not collect lots of small vouchers or have to redeem them through a website when they get home from their shop.”. The venture comes amid fierce competition between the grocers on price as the big four struggle with the new reality of … Now we’re launching Match & More the most comprehensive price match and points scheme in the UK. Spread the love. The firm said on Thursday its "Match & More" price match and points card will have a … GSCOP - Contact details and information for suppliers. 5 Articles. Morrisons escalated the supermarket price war on Thursday with a promise to match Aldi and Lidl prices with a new loyalty scheme designed to stop its … Price-matching schemes were widely available at the main supermarkets – including Tesco, Sainsbury’s and Morrisons – as a way to curb the rise of the discounters in the mid-2010s. Morrisons is today announcing the launch of ‘Match & More’ its new price match and points card. New Morrisons promotion comes just days after Tesco claimed it would price match Aldi on a host of everyday items. The figures showed the German chains Lidl and Aldi were continuing to win over British shoppers, with sales up 11.4% and 5.7%. Morrisons will use insight from the card to tailor offers to customers’ individual needs. The plan involves eliminating higher-paid managerial roles while creating 7,000 hourly-paid roles in an effort to improve customer service and reduce gaps on its shelves. Morrisons says it’ll be reducing prices by 23% on average. By Sarah Vizard 2 Oct 2014 1:11 pm. Dalton Philips continued: “For our customers, the Match & More card could not be simpler. It is price-matching its rival on hundreds of branded and own-label goods as it tries to hang on to shoppers. You can cancel any non-perishable product at any time up to fourteen working days beginning on the day after you receive it and we'll gladly refund it - simply contact our Customer Service team via our 'Contact Us' form . It follows a similar move by rival Tesco, who recently announced a new price match policy with budget supermarket Aldi. Morrisons said the average reduction in price is 15 per cent – and more are planned in the coming weeks. Its chief customer officer, Alessandra Bellini, said the move would mean “budget-savvy customers get Tesco products at Aldi prices on products that matter to them”. Morrisons pledges to match Aldi and Lidl prices. 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Tesco price match substitutions as well. Last modified on Wed 11 Mar 2020 20.40 EDT. In response to the continued growth of the discount chains Aldi and Lidl, UK supermarket group Morrisons is launching ‘Match & More’ its new price match and points card. Check your postcode today. I need non bio due to diagnosed medical issues. Print This Article. Shares in Yorkshire-based Morrisons have fallen by 17% in the last year and it narrowly avoided losing its place in the FTSE 100 in this month’s quarterly review. Frequently asked questions regarding Morrisons More points. Find answers to queries regarding the Morrisons More card. The fourth biggest grocery chain said that in addition to price matching … This week, supermarket giant Morrisons announced they were slashing the price of hundreds of their products to improve the value there customers were getting. Morrisons emerged the cheapest for its pigs in blankets, coming in at £2 for 12, matching those at Iceland. Its like-for-like sales slumped 7.6 percent in its second quarter. Dalton Philips, Chief Executive of Morrisons, said: “In May, we announced that we were lowering our prices permanently. It is price-matching its rival on hundreds of branded and own-label goods as it tries to hang on to shoppers. By price matching against discounters Morrisons is directly addressing the threat it faces from increasing numbers of its shoppers choosing to shop at Aldi and Lidl. The price match isn’t available in Morrisons Local convenience shops, just its larger supermarkets. For example, a box of 240 PG Tips will be reduced from £4.50 to £3.49, a saving of £1.01 or 22%. The new and improved More app makes it easier for you to collect points, redeem personalised offers and manage preferences for the £5 More vouchers you earn. Morrisons has stepped up its fightback against the discounters with a “game-changing” price-matching scheme that compares prices with Aldi and Lidl. When it was launched, the Match & More scheme meant that your shop at Morrisons was price matched against Aldi, Lidl, Asda Tesco and Sainsbury’s, so long as you spent at least £15. Shoppers will also be able to collect extra points on hundreds of featured products and fuel. At a press conference to launch Match & More, Morrisons Chief Executive Dalton Philips said Morrisons would match products that are up to 20% bigger or smaller on a unit price basis. 09:13 2014. Morrisons has unveiled Match & More, a new scheme which matches its prices against Aldi, Asda, Lidl, Sainsbury's and Tesco. Tesco said it would be monitoring prices to “give customers peace of mind”. It is the first big supermarket chain to fall in line with its discount rivals It builds on recent initiatives to lower Morrisons prices, most notably the I'M Cheaper campaign and price tracking tool, and also its drive to cut promotional participation and focus more on lower regular prices. Morrisons has cut the price of more than 500 everyday groceries including beef mince, coffee and biscuits as it battles to climb out of a sales slump. All rights reserved. Match & More is the first programme of its kind to provide a price match guarantee against Aldi and Lidl as well as Tesco, Sainsbury’s and Asda. Morrisons also has plans to enable customers to turn their points into vouchers for exciting leisure activities such as eating-out and travel. Retailer says reductions are not a gimmick as it plans further cuts in coming weeks, Wed 11 Mar 2020 08.57 EDT This week the market leader, Tesco, acknowledged the threat posed by the discounters as it launched its Aldi Price Match campaign. Online supermarket shopping is easy at Morrisons. To ensure that customers can trust the price match, comparable prices will be collected by independent research group Profitero. My points balance. It said hundreds more cuts were scheduled for the coming weeks. Available for everyone, funded by readers, Storage issues could hit cost of fruit and veg as supermarket chain’s profits plunge, UK supreme court says retailer not to blame for actions of employee with grudge, Delivery slots not available for days with demand on par with Christmas period, Supermarket seeks to fill 7,000 new hourly-paid roles in overhaul of store operations. Home delivery with convenient 1 hour slots and new low prices. Morrisons has become the latest supermarket to announce price cuts, as competition ramps up between the nation’s biggest grocers. It added that it planned to keep the prices lower to make them “stable” for shoppers. Price-matching should be more clear-cut on fresh food and meat, but the discounters product range is roughly 1,350 per store and Morrisons has … I had an order from them on 18th March, ordered non bio washing capsules and asked for "any non bio as substitute". The reductions are on staples such as a four-pack of baking potatoes, down 15p to 50p, and products from its food manufacturing sites such as British beef mince, now £1.50 for 500g, which the grocer claimed was the best price in the market. The fourth biggest grocery chain said that in addition to price matching Tesco (Xetra: 852647 - news) , Asda and Sainsbury's, it would now do the same with discounters Aldi and Lidl . Morrisons has pledged to match the prices of Aldi and Lidl through a new loyalty card and price-matching scheme in an unprecedented attempt to … With Morrisons More you can earn points every time you shop with us in store, online or at our petrol filling stations. Match & More is the first programme of its kind to provide a price match guarantee against Aldi and Lidl as well as Tesco, Sainsbury’s and Asda. Currently, shoppers who spend £15 or more on at least one "comparable" product earn points if their shopping would have been cheaper elsewhere. © 2020 Guardian News & Media Limited or its affiliated companies. The firm said on Thursday its "Match & More" price match and points card will have a phased roll out across the UK, starting on Friday. Morrisons has also suffered because it lagged rivals in entering fast-growing online and convenience store markets. Morrisons had a disappointing Christmas and is due to report its annual results next week. Morrisons is today announcing the launch of ‘Match & More’ its new price match and points card. Morrisons to Price Match The Discounters. 2 Click to tell Morrisons this FAQ was helpful Click to tell Morrisons this FAQ was not helpful What is your cancellation policy for non-perishable products? Emerged the cheapest for its pigs in blankets, coming in at £2 for 12, matching those at.. 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