Sunbelt Bakery products include a variety of granola bars, fruit snacks, and cereals. Thank packaging supplier Bob Mosher, who suggested the boss should use the name of a family member for a new product launch. and Ruth McKee's company has its roots in an idea that started taking shape in 1933, but it wasn't actually called Little Debbie until the 1950s. A test group of hundreds of children and mothers picked the new recipe, and it took more than 200 recipes to get to that winning one. Little Debbie snacks aren't just one of the tastiest brands, they're also one of the most profitable. The company was founded during the Great Depression by O.D. In 2016, McKee Foods recorded over $800 million in sales — nearly $150 million dollars more than Hostess, its closest competitor. Calories in Little Debbie Oatmeal Pie based on the calories, fat, protein, carbs and other nutrition information submitted for Little Debbie Oatmeal Pie. O.D. Well, sort of. What People Are Saying about Little Debbie's Second Chance Home. The dry cleaning industry is incredibly competitive in the local market. The brand turned 50 in 2010 and in 2015, Debbie McKee-Fowler was honored in the 30th Annual Chattanooga Women of Distinction Awards luncheon as their 2015 Tennessee Woman of Distinction . Their mascot is a smiling drake (a male duck) holding a spoon and wearing a chef's hat and neckerchief. In 1991, McKee Baking Company became McKee Foods Corporation. a new mascot was unveiled — the Muffin Man, The story is a complicated — and obscure — bit of family history, a full and active partner in Little Debbie, PR representatives issued a statement saying, traces of their Seventh Day Adventist beliefs. The boxes were called "family packs" and the first products to be sold in such a manner were the classic Oatmeal Creme Pies. Preheat oven to 350 degrees. See more ideas about snack cake, debbie snacks, debbie. Little Debbie Snacks Barbie Doll 2001 Special Edition Mattel #50372 NIB NRFB 5 out of 5 stars (2) 2 product ratings - Little Debbie Snacks Barbie Doll 2001 Special Edition Mattel #50372 NIB NRFB PR.Business Customers. even if the box isn't even open yet? Little Debbie has quite a love of space, with snack names including Star Crunch and Cosmic Brownies. started out selling cakes from his 1928 Whippet in the Chattanooga area. Little Debbie products are primarily cookie and cake-based dessert snacks. Once the cookie was perfected, he paired and filled them with a fluffy creme filling. Those would be great expectations for any man, and even more so for a man like O.D. In August 1960, McKee Foods made a splash in the snack aisle when they started selling boxes of individually wrapped snack cakes. He joked that he was the new face of Little Debbie, and went on to say that he only disciplines his kids dressed as the snack cake icon. A Little Debbie holiday favorite made from scratch! It's time to take a deeper dive into the sweet, sweet world of Little Debbie. We can help each other have better days. "Zebra Cakes" redirects here. She was credited for a great portion of the company's early success. Their recipe for success includes valuing their consumers, treating people well, and not asking any employee to do something they wouldn't do themselves. In 1934, they took things a step further when they purchased a failing bakery . When can you enjoy Little Debbies Oatmeal Creme Pies Cereal? ! The story is a complicated — and obscure — bit of family history. More than 8,000 fans posted a favorite on our wall. Banana Twins, Boston Creme Rolls, Raisin Creme Pies … the list goes on. Just goes to show you really can do whatever you put your mind to. That was in 1936, and there's a strange gap in the official history of Little Debbie that makes it unclear just what happened in these years. Somewhere along the way, as this imgur from November 2016 indicates, the Nutty Bar is now known as Nutty Buddy. It is a division of the privately held and family owned company McKee Foods of Collegedale, Tennessee. The original image of Debbie used on packaging and advertising, which began on August 23, 1960, was based on a black-and-white photo. Debbie McKee-Fowler is all grown up still very much a part of the family business, currently serving as the executive vice president of McKee Foods. and Ruth went their own way. In celebration of the 60th anniversary of Little Debbie's Oatmeal Creme Pies, the brand has partnered with Kellogg's Cereal to create a new Oatmeal Creme Pie breakfast cereal. Little Debbie is an American snack foods brand. Full-color portraits of Little Debbie started later in 1960. His American version was inspired by a 1962 trip to a European trade show where he was looking for "the next big thing." Following instructions, she made the little girl look older, around 8 or 9. In 2015, Will Ferrell appeared on The Tonight Show dressed in Little Debbie's iconic hat and dress. It remains one of the top three best-selling items in the lineup. Little Debbie’s cupcake’s frosting is one of its strongest qualities. Any more and it would distract from the cake, and less and it wouldn’t enhance the cake’s flavor. It's easy to watch that clip and think that you're going to find some angry comments from Little Debbie distancing themselves from the appearance, but quite the opposite happened. Little Debbie's enormous array of ridiculously inexpensive, shelf-stable snack cakes aren't always the safe bet they seem to be. All Little Debbie products are made in the USA in the great states of Tennessee, Arkansas and Virginia. While they went on to say that it wasn't an official partnership, they took the whole thing in the good-natured way it was meant. He was described as a visionary and continually looked for ways to improve his company, the community and the lives of his workers and family. As the last thing I would want is for some one here, to get sick from one of them. pr.business helped these businesses manage their online presence. O.D. McKee, Debbie's grandfather and the company's founder, quickly decided to use the name of his 4-year-old granddaughter. Become a 5-star business just like them. For other uses, see, "Little Debbie" redirects here. It was named after the granddaughter of the company's founders Ruth and O.D. There was always something magical about opening up my lunch box as a kid and finding an Oatmeal Creme Pie, a double pack of Swiss Cake Rolls,or a Star Crunch hidden at the bottom, just waiting to be devoured. More than 75 varieties are available. Now appearing on Mini Muffin and Mini Brownies, the Muffin Man was designed to help promote the oven-baked taste of their muffins, and to pay tribute to the hometown roots of the company. Just in time for the 60th anniversary of the original Little Debbie snack cake, the Little Debbies Oatmeal Creme Pies cereal will be in stores in December 2020. Full-color portraits of Little Debbie started later in 1960. Debbie's grandparents, O.D. The recalled PB crackers were apparently made for Little Debbie by the Kellog Corporation, which bought Peanut paste from the contaminated source. Hers was a full-time job, and it took up so much of Ruth's time that the family hired help to care for their three children while she worked. [4] The corporation is the maker of the Little Debbie Snacks, Sunbelt Bakery granola and cereal, Heartland Brands, and Drake's Cakes. McKee Baking Company moved to Collegedale in 1957. But, O.D. Grease a 13x9-inch pan and line the bottom with parchment paper. That extends to their promotional agreements, too. Line a 9x13 baking dish with foil and lightly spray with baking spray such as Pam, set aside. Preheat oven to 350°F. Little Debbie's enormous array of ridiculously inexpensive, shelf-stable snack cakes aren't always the safe bet they seem to be. Today, over 80 years later, the company is still family-driven, and business decisions, as well as day-to-day operations continue to be overseen by several members of the McKee family. Wanting to expand, he bought a small bakery, Jack's Cookie Company. score: 30 of 80 (38%) required scores: 1, 13, 24, 35, 46 list stats leaders vote Vote print comments. Little Debbie has been a longtime sponsor of NASCAR, but all their logos are removed or covered during each sabbath. [6], As of 2013, McKee ships more than 900 million cartons of Little Debbie products each year.[7]. In 1935, O.D. It’s not excessive; in fact, it sits right in the Goldilocks zone of being just the right amount for the pastry. Little Debbie Cosmic Brownies, Fudge Brownies,... Pastries. After the show aired, Little Debbie's PR representatives issued a statement saying, "In our opinion, Will Ferrell did justice to the cowgirl hat and the blue and white dress that are hallmarks of Little Debbie. decided to sell his business and start over. They had bought a bakery called Jack's Cookie Company, and when the partners split, Jack's was re-named King's Bakery while O.D. From the earliest days, Ruth worked managing the office and the employees while O.D. The Oatmeal Creme Pie isn't just among the best-selling Little Debbie snacks, it is also the original. McKee Foods Corporation is a privately held and family owned American snack food and granola manufacturer headquartered in Collegedale, Tennessee. Let’s rank the Little Debbie Christmas Seasonal snacks. Artist Pearl Mann of Atlanta created the original color artwork. When it comes to asking Little Debbie to sponsor an event, they're more than happy to get involved with charities and events that benefit particularly children, but will refuse events that take place on the sabbath — referred to in their company policies simply as "Friday night or Saturday activities." Little Debbie. The cereal features oatmeal cookie pieces that are made with cinnamon, nutmeg, and a hint of molasses. McKee. O.D. Swirls of chocolate cake and creamy filling, enrobed in a rich chocolate make the Swiss Rolls a must-have treat for kids of all ages. You may be familiar with the smiling girl on the box, but who is she? She was responsible for purchasing, too, making sure they used only the best ingredients. The bakery did well for a few years, but O.D. Although they weren't exactly happy with the idea at first, the product was already up and running, and Debbie remained the smiling face of the brand. McKee. made by Brian Snyder. How to Make Oatmeal Cream Pies Ingredients. It's inevitable that the beliefs of a company's owners find their way into how the company is run, and for Little Debbie, you can find traces of their Seventh Day Adventist beliefs — but only if you look hard enough. There's no question that O.D. In a large bowl, beat together the cake mix, water, and egg with an electric beater until smooth. Little Debbie is the granddaughter of the founders. No shots at Little Debbie, but I think they're even tastier than the storebought ones, plus you will get a kick out of watching people's faces when you tell them you made them yourself. I was surprised how most of my little debbie snacks are pass expiration date. 2M likes. [9][10][11] Minor changes were made to the logo in 1985 and again in 2013. LOAD MORE REVIEWS. And what about all those signature creations? Is she even real? 47 JTG Daugherty Racing team in 2009 season, after sponsoring both teams in 2008. [5] The bankruptcy court approved the purchase on April 9, 2013. For years, consumers have been greeted with the smiling face of little Debbie McKee on every box. Jordan Mary Capozzi (born February 2, 1990), better known by her stage name Lil Artist Pearl Mann of Atlanta created the original color artwork. Should i throw them away? Little Debbie made her debut later that year and was an instant hit with consumers as a snack staple in America’s households. The McKees moved to Charlotte, North Carolina, into a new bakery designed by O.D. Maybe some like to do some stuff like that. THE COSMIC BROWNIE CAKE - How To Make Little Debbie Galaxy Cake DIY this is how to make an amazing little debbie snack inspired cosmic brownie cake!! They moved back to Chattanooga in the early 1950s when Cecil King, Ruth's brother, was in poor health and needed the help. The official start to the Holiday Season is the release of the Little Debbie Christmas Tree Cakes, and I’m not even sure how to handle myself if they aren’t in stores right about now! 0 0 1 They worked side by side, and little by little their business dreams were realized. The official page for America's No. Once inside, they broke into the van and stole 65 cases of snacks including Oatmeal Creme Pies, Swiss Rolls, and Honey Buns. Little Debbie: Facebook Favorites (TIP: Click "All Sizes" above the image to see a larger version.) The Little Debbie brand was created in 1959. 1 snack cake brand. The idea was an immediate success and in the first 10 months of sales, over 14 million cakes were sold. The response was incredible! and Ruth McKee decided to name a product after one of their grandchildren, four-year-old Debbie. Since 1960, Little Debbie snacks have remained a value leader. It was splattered with stars, and strangely bleak: a lone astronaut floating through space, tethered to a giant cookie that was maybe some sort of meteor? Cookies. In 1934, they took things a step further when they purchased a failing bakery. Currently, they sell for less than other leading brands while providing quality products. By the way—here’s what the Oatmeal Creme Pies looked like in the 1960s. For over 50 years, Little Debbie has been bringing smiles to the faces of snack lovers and dessert lovers with each and every bite. There was just something about Little Debbie snack cakes, right? It wasn't until 1952 that Ruth's brother, Cecil — who was running King's Bakery — offered up something of a reconciliation. What do you think? You see the displays in your local grocery store every year. Cheap holiday treats you only get once a year. and Ruth McKee committed themselves to offering fair wages and a place to work that was so good people would stay there for decades. McKee began tinkering with his hard oatmeal cookie recipe to produce a softer cookie. McKee couldn't take credit for creating this snack. The new cupcake, along with an astronaut bobble head, was attached to a weather balloon and, with a crowd counting down, were launched 18 miles into space. The Drake's brand distributes snack cakes such as Ring Dings, Yodels, Devil Dogs, Yankee Doodles, Sunny Doodles, Funny Bones, and coffee cake. was in his mid 60s he was diagnosed with dyslexia, a reading disability. [7], The Little Debbie brand has sponsored NASCAR teams since the 1990s,[10] most notably the Wood Brothers No. 21 Ford Fusion in the NASCAR Sprint Cup Series from 2006 to 2008. Drake's is a baking company in Wayne, New Jersey. To help visualize the answers, we made this handy pie chart. In North Carolina in 2015, brazen thieves cut through a fence where a distribution van was parked. All of their brownies contain both egg whites and milk/dairy. In 1934, Ruth's father joined the company as a partner. His father-in-law, however, did not share his ideas. headed out to make the sales. When you are in the mood for sweet and delicious goodness wrapped up in a single-serving package, a Little Debbie® cake is the perfect solution for your cravings. Originally an independent company, Hostess owned Drake's from 1998 to 2012; McKee Foods acquired the Drake's line when Hostess liquidated in bankruptcy in 2012. Those beautiful red boxes. The taste of Little Debbie is so good that some people think they're worth going to jail for, apparently. will time make it taste bad, or get people sick by any chance? But how did she end up on the box in the first place? Soon, the new Oatmeal Creme Pies were being sold for a nickel each, a sweet price for an even sweeter treat. Recently, we asked our Facebook fans to pick their favorite Little Debbie Snacks. What Little Debbie Snacks are Vegan? When we last checked in on Little Debbie, she was making our little pumpkin-spiced hearts smile with her Little Debbie’s Pumpkin Spice Rolls.Big Debbie is still alive and absolutely murdering this game of life as the Executive Vice President of McKee Foods, the makers of Little Debbies … was still looking to expand. Little Debbie Christmas Tree Cakes are being delayed this year, and that almost makes me hyperventilate! But it's not just the name that makes these treats out of this world, they've also been to space! Somewhere along the way, a dark blue box of Little Debbies started making the rounds. For the American recording artist, see, "McKee Foods Corporation - About our Company", "Little Debbie's Dad to sell Ooltewah mansion", "Stock Market & Financial Investment News", "McKee completes purchase of Drake's Cakes from bankrupt Hostess", "The Little Debbie Logo Gets a Makeover, Its First Since 1985", "Wood Brothers/JTG Racing press conference", "Jayski's NASCAR Silly Season Site - Sprint Cup Team News and Links - #47", https://en.wikipedia.org/w/index.php?title=McKee_Foods&oldid=990827945, Snack food manufacturers of the United States, Manufacturing companies based in Tennessee, Food and drink companies based in Tennessee, Privately held companies based in Tennessee, Seventh-day Adventist food and drink companies, Food and drink companies established in 1928, Articles containing potentially dated statements from September 2012, All articles containing potentially dated statements, Creative Commons Attribution-ShareAlike License, Mike McKee, Rusty McKee, Angie McKee, Ellsworth McKee, Jack McKee, Cole Smith, This page was last edited on 26 November 2020, at 18:50. But, as I started to do research for this article I found out that the Nutty Bar had vanished. To bring back the warm and fuzzy feelings, bake a homemade oatmeal cream pie that’s even better than the Little Debbie original. The Great Depression was a time when the roles of women were clearly defined, and that makes Ruth McKee's position as a full and active partner in Little Debbie so surprising. 's imaginative, out-of-the-box thinking, and it took both of them to make it work. McKee, took over, but retired from day-to-day operations in September 2012 and retains the position of company chairman. The Little Debbie Family Statement "acknowledges the providence of God in our continued success," and their beliefs form the foundation of how they deal with their employees. [3], It was announced January 28, 2013, that McKee Foods would pay $27.5 million for Hostess Brands' Drake's brand, which includes Ring Dings, Yodels, and Devil Dogs products. 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